Thursday, October 7, 2010

Fashion Muse, Rachel Zoe......"I Die for Fashion"

Dear Diary,

I absolutely love Rachel Zoe!  She is such a fashion icon.  The September issues of all the major magazines are behind us and I thought I would share my favorite.  Harper's Bazaar Magazine was my favorite issue this fashion season.  While relaxing from a long day in the design studio, I found peace and happiness in these photos.  Nothing like a good 1930's movie and my Harper's Bazaar to end a productive day.


Well, its time to get back to the studio.   OMG!  These shoes " I die for Fashion"
Unlock Your Style,


Wednesday, October 6, 2010

Now that Fashion Week is Over.......

This fall the worlds most stylish people gathered again to celebrate the wonderful culture that we call the fashion industry. Being the first time held at Lincoln Center, Mercedes Benz Fashion Week was nothing less than incredible. As Rachel would say, "I died". I have never seen such excitement and enthusiasm over NYFW as I did this season. Members of the Diary of Joli' team attended various events, putting Joli' on the map in every way. Diary of Joli' Marketing Director, Jerry Mathis took part in tons of the festivities and this is what he had to say...

"I really enjoyed myself this season. The true fashion spirit was captured. I feel like Diary of Joli' has stayed true to the trends of the season while still adding its own flare. We will definetly give the industry something to watch out for next season."

Mathis attended the Luca Luca and Tibi show at Lincoln Center as well as the Jones Awards at the Alvin Alley School of Dance just to name a few. He also went to the Laura Smalls show which was held at the infamous Plaza Hotel. Not to mention his run in with Lauren Weisberger (Author of The Devil Wears Prada), June Ambrose (Celebrity Stylist), and Angela Simmons. The best part of his trip had to be having dinner legendary duo Ashford and Simpson at the Sugar Bar. What a way to close out fashion week.

Can wait till Diary of Joli presents its first collection. You will want to be front row!
Unlock Your Style,
JL Mathis,
Marketing Director, Diary of Joli'