Wednesday, June 22, 2011

Phoenix Fashion Week...

Dear Diary,

            June 17th, 2011 Phoenix Fashion Week introduced the top 10 finalists in their Emerging Designers competition. Up for grabs is a $15,000 prize package, specifically designed to take a new designer to the next level- launching a collection and taking it to market successfully.

   The competition is booked with finalists meeting with the Phoenix Fashion Week team on a regular basis; developing and defining their brand and fine-tuning a launch strategy. They also participate in photo shoots, fashion shows and gain exposure to media – all important components of a successful business strategy for a fashion designer.

   The winner of last year’s competition was SJ Couture, a custom bridal line which is designed by two local Scottsdale women, Sim and Jeanne Hankerson. After entering the contest for just experience purposes and yet emerging on top as the winner, designer Jeanne Hankerson says that winning the competition has definitely opened a lot of doors for SJ Couture.

   But the most vital information is that, for the first time this year, Phoenix Fashion Week accepted applications from designers outside of Arizona. Director Brian Hill is excited about the change, he feels it’s “a very effective program for emerging designers”. It was this opportunity that allowed for Diary of Joli to be represented as one of the top 10 emerging designers in Phoenix Fashion Week!

All of the emerging designers participate in the runway shows at Phoenix Fashion Week, scheduled this year for Oct 5-8. They are judged by fashion industry insiders and the winner is announced that evening. The $15,000 prize package that the single winner will receive is in services and support, including assistance with website design, a business plan and analysis, and an online showroom at Madison …and of course the glamorous spotlight from the publicity that comes along with winning! So as you would guess, we have our work cut out for us these next few months but no worries because we’re Team Joli.

Unlock your style,

Sierra Tossie, Fashion Assistant

Thanks to


Oh to Be a Muse said...

your look was awesome--one of my favorites for sure.

Joli' said...

Thanks for your support. Let's connect during my next visit.