Thursday, June 23, 2011

Save the Date...

Dear Diary,

            Today I stumbled across the best news to any high fashion lover’s ears, Swedish high street brand Hennes and Mauritz’s new designer collaboration will be with the one and only Italian house luxury designer Versace! Surprisingly as it may be, because we’ve all heard how when asked about it last in 2008 Donatella Versace said herself “to put the Versace line in H&M would confuse the brand” which is understandable, being that the line is a respectably noted luxury brand Margareta van den Bosch, creative advisor for H&M, states that line will be deemed as the first “Iconic Collection” for the store. This couldn’t have been worded more perfectly being that Donatella states excitedly she’s going to use “Iconic Versace pieces from Iconic Versace moments which are not exactly always the past but also the present.” and she even graced us with a sneak peek of the line during her Versace Men’s collection show in Milan.

The line is going to be composed of men and women’s wear, accessories and even newer for the store, homeware. “It’s going to be vibrant heritage of the brand, full of leather, print, color and exuberance in exclusive at fantastic H&M prices,” according to a press release.

   So let’s review, On November 17th, 2011 anybody who’s anybody that loves great fashion at great prices should be lined up at your nearest H&M because re-sellers will too be on the prowl. We wouldn’t want a repeat of last years sell out in a matter of minutes of Alber Elbaz’s Lanvin line for H&M that showed up being sold all over eBay for costly prices.

…and for those real fashion fanatics like myself here’s another tip, it would be very beneficial to do some spring cleaning early for next year and make some room in your closet because not too long after the first release, January 19th 2012 Versace will be selling their pre-spring collection online, you know what they say early bird catches the worm!

Unlock your style,

Sierra , Fashion Assistant



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