Joli' Woman of the Week

Dear Diary,

Joli' Woman of the Week.....Angelina Jolie.  Wow, how I love this silhouette.  What makes this a Joli' woman?  Its backless.  Exposed shoulders, and ITS EFFORTLESS. 

This week, I shipped several of my garments to Los Angeles for a photoshoot with Vizage Magazine.  Tomorrow we will be streaming live and behind the scenes with singer Michel'le Toussant, 

Continue to follow our blog as we launch our line.

Unlock Your Style,

Joli'

Working Hard to Play Harder.....

What a day it has been.  I was in my office and I was stragetizing on the creative ways to launch out line.  Joli' has been requested to provide garments and designs for so many people that I just needed to figure out innovative ways to meet the demand.  What the world doesn't know is that I started this company with only $250.00.  Wow, that is nothing.  Pennies to be exact.  I believe in our product so, that I have decided to make a drastic move.  Does vacant warehouse sound attractive?  What about studios and showrooms?  I am looking for real estate where I can have a home and a personal work space and showroom.   You see, in our many research developments, I have discovered that manufacturing is where the money is.  I am a strong believer that we should give back to the community and provide jobs in our own communities.  I  better stop here.  I can't tell it all, I got to leave something to make you return.

Team Joli' has embraced my new image, new direction and new name!  I hope you enjoy the below sketch.  Its called "Girl Next Door".  See you guys at Fashion Week! 

Unlock Your Style,

Joli'

Dear Diary,

Team Joli' is currently preparing for New York Fashion Week.  Wow so much to prepare.  This will be my firs time attending and I'm really looking forward to it.  My hopes are to meet up with my twitter family and well as network with other fellow designers.  My Fashion Director and I discussed wardrobe for fashion week.  This week we will take a serious look as to what already constructed garments will actually be manufactured.  I think this was a good start but we are going to WOW the world with the reconstructed pieces.  I can't wait.

Long day at work and an extremely long day at the home office.  Well, got to go and pack these garments to be shipped to Los Angeles on tomorrow.

Unlock Your Style,

Joli'

Productive Day

Dear Diary,

Today is the day that the Lord has made and at Joli' we are rejoicing in it!  I promised myself that I would continue to blog daily so that our readers can have a step by step count of launching our line.  I must admit it has been a productive day.  Productive meaning work, work, and work.  But at Joli', we believe in working hard so we can play harder.  I did, however, break away for a little shopping with the family.  But boy, I'm I in need of some girls time.  Can't wait to go to New York for Fashion Week.

As I worked on my facebook fan page, I came across this silhouette that did not make our collection.  For the life of me, I don't know how it got on the runway.  But, this model wore it well.  We are in the reconstructions phase of this garment.  As always, you guys know I am opened for suggestions.

Unlock Your Style,
Joli'

I'm So Inspired!

Dear Diary,

This week, I took a step back and looked into the circle. My collection being the circle of course. Wow, what did I see. I didn't see the entire collection as I had originally desired it to be. My vision for Joli' is for those fashionistas willing to take risk, women that are ready to add a little edge to their wardrobe, and unique silhouettes. I'm determined to be different, I'm determine to WOW the fashion savvy community. To release my frustration, Joli' Business Manager and Fashion Attorney suggested that I go out on the tennis court and hit all the yellow off the tennis balls. You can image my response, instead I threw my signature piece Joli' across the room. Lol. I continued doing this until I felt some release. Once I was free, the creative juices that were there all along were resurrected! Yes, I'm BACK. I immediately called my Design Assistant and gave her key words and emotions that could describe my collection and vision for Joli'. For she had only been employed with us for a week. Did she get excited and inspired and gave me some very constructive observations. Friends, I don't want to be just a designer. I'm an Avante Garde designer with Pret a Porte (ready to wear) collection. I call it edgyture. Edgy Couture. Yes, that's it! Stay tuned for our edgyture illustrations.
Diary of Joli' truly has God's favor. Our company is in need of more focus centered branding. I have had three branding companies approach me all within two days of each other. WOW how exciting. It just gets better, I am so inspired by Revealing Fashion. They are a company with the same goals and visions as Joli'. My conversation with CEO and Sr. Business Coordinator was refreshing and gave me a sense of their dedication and hard work. At Joli' our motto....Work Hard to Play Harder. We absolutely love what we do. The energy, long days and sweat we put into making Joli' stand above them all. We love changing lives of individuals through our Image Consulting. Look out Fashion World, Diary of Joli' is sneaking behind you with greatness and "edgyture" silhouettes.
This is my diary as I launch my line. Stay tuned and share my story with others that are fashion savvy. My hopes are to inspire my followers to live life now.
Pics attached are new illustrations and a wonderful pic from Revealing Fashions. Very inspiring! Illustration 19, I would like to see without sleeves.
Unlock Your Style,
Joli'
Sent via Joli' Berry by AT&T

Dear Diary,

Long day at the office and a long day at the home office of Diary of Joli'. I began my evening with a conference call with our Production Manager and then a team conference call. We are currently working on our marketing plan. Oh you guys, it is going to be great. The team is currently planning a team retreat in Atlanta, GA so gather our plans, goals and vision for the next fashion season.

Well, my night hasn't ended; I have a 10pm conference call with a legendary female singer. More to follow! Joli has been asked to style her for a magazine cover. All praises to God!

My inspirations today.....Avante Garde with a ready to wear feel. I have decided to restructure some of my "not so strong" pieces. I want to WOW the world! I work hard so that I can play harder.

Unlock Your Style,
Joli'

Fw: DSC_0184.jpg

Dear Diary,
During one of my designers block, the Production Manager of Team Joli' suggested a very chic silk off the shoulder hoodie. It feels so good to trust my team members. It is now one of my favorite designs.
Unlock Your Style,
Joli'
Sent via Joli' Berry by AT&T

Hello World!

Did you miss me? Whoo! I've been traveling the seven seas, and have finally decided to take a break....at least until fashion week, that is.

Today's blog features a new addition Team Joli'. I must say that my sprits are overjoyed to know that my team is growing and prospering- to new levels of success!

I hate to be so cliche, but being that you are our latest and greatest addition to the team, tell us a little about yourself....

"I am a native of New Orleans, Louisiana. I enjoy this city because of its rich culture and diversity. At an early age, I developed a passion for the arts. While in grade school, I learned to read music and became the first chair in my elementary symphony band. I now play two instruments, the Flute and the trombone. Becoming a musician, gave me the opportunity and courage to perform and entertain an audience. I have performed in numerous Mardi Gras parades. As a member of McDonogh #35 Senior High School, we would “WOW” the crowd on the parade routes. While in high school, I had the privilege of playing at the world famous Preservation Hall in the French Quarters and an unforgettable experience performing for Former President Bill Clinton. I remember my mother and I entered a Mother/Daughter Mother’s Day Fashion Show. Oh yeah, I’m the only girl in my family and I’m the oldest by the way, so I ran home and told my mom I was interested and she was just as excited. We went as far as making our final pieces which included props for the runway performance. After the adrenaline rush and having the opportunity to show a creative fun side of myself, I became extremely interested in the fashion world and an event planner in general. Throughout high school, I would host themed parties at my parent’s home. Everyone wanted an invitation to one of my parties. This new found passion for fashion and events takes me to my freshman year in college at the University of New Orleans where I studied Marketing. One day while on campus I was approached by this talent scout who was interested in me signing with their agency. After only a couple months I landed a contract with a client and I began to work many corporate and private events locally in New Orleans as a Brand Ambassador for the company. These events were amazing. I never would have imagined these type of elaborate events took place right here in my own city OMG! I worked events ranging from mansion parties in the French Quarters to themed parties where I dressed and modeled in really nice costumes. After a few years of working with this company, I relocated to Atlanta, Ga due to Hurricane Katrina. I have finished school in Fashion Marketing and continued to build my resume in the industry while living in Atlanta. Living in Atlanta has been a bitter/sweet experience that has brought me a long way in my personal and professional growth."

What has been your best experience with modeling and (when and where)?

"My absolute best experience with modeling was when I landed a job as a modeling instructor for Barbizon School of Modeling in New Orleans, Louisiana. I always reflect on my experiences there because at an early time in my career, I didn’t realize how many young ladies were so interested or respected the industry at their age. I first thought that most kids came to class because their parents could afford to send them to a modeling session, but as I developed a relationship with my students, I realized that I was in a wonderful rewarding situation. Not only was I learning the industry myself but I realized that I began to have such a profound effect on my students. One evening as class ended, most kids would be looking at the clock to go home and enjoy their Saturday, but these 20 sets of eyes were special. Those eyes were special because they fulfilled me as a model, an instructor, and as a person. I felt I became a role model at that moment because they became very comfortable around me and believed in me. As a matter of fact they became my friends. Today, 3 years later, I still receive calls for advice or just a simple hello from these aspiring models, confirming that I made the right decision to further my career in this industry."

Who has THE top look for you in 2010 and why?

"Rihanna’s cutting-edge fashions make her my choice for the Top Look in 2010. Her style is so futuristic and feminine, yet unpredictable. Her transformation over the years from denim skirts and long hair to a high fashion diva wearing Diane von Furstenberg dresses, certainly keeps the paparazzi busy."

What you believe your best asset is to the group?

"My best asset to Team Joli involves building everlasting relationships with the group. This in turn will continue to keep the team focused and excited on reaching our goals and final projects."

Where would you like to find the Joli woman in the next five years featured?

"Location, Location, Location is key! I believe featuring Diary of Joli with Saks, Neiman Marcus, and other high end companies will generate high end revenue for Diary of Joli. These companies offer the finest designer collections and Joli would fit perfectly."

Skip the Fireworks...Straight to Fashionworks!

Heading out to the Essence Music Festival this weekend?

We are please to be featured once again in the Motion's "Own Star Style" event in New Orleans, Louisiana. This event will be featuring complimentary hair and make-up consultations, as well as my own take on the latest trends, styling tips, and most importantly- new pieces from my line, Diary of Joli'.

I'm ecstatic to be apart of the EMF activities for another year. So, come out and meet my team, as well as guest star, Kandi Burruss (Real Housewives of Atlanta) as we take fashion to another level on the runway, and teach you how to do the same. There will be two chances to join us: Friday, July 2nd and Saturday, July 3rd at 2:30 and 5:00 PM each day.

Hope to see you there!